Vision, Mission, Values Vision Innovation and collaboration are maximised to continually improve patient outcomes and all who need it receive excellent clinical care. Mission To save and enhance lives through the funding and provision of an air ambulance service, with an air and road-delivered critical care capability. Core Values Teamwork: Aircrew, business partners, employees, trustees, volunteers and the community – one team Respect: We treat everyone with the highest degree of dignity, equality and trust. Accountability: We take responsibility for our performance in all of our decisions and actions. Integrity: We demonstrate honesty and fairness in every action that we take. Innovation: We anticipate change and capitalize on the many opportunities that arise. These values will be at the heart of every Charity decision and action.