News / Events News Frontline Coffee Launches ‘Lift Off’ Blend in Support of Air Ambulances UK An online coffee charity founded by firefighters for frontline workers launches ‘Lift Off’ coffee in support of the UK’s air ambulance charities. Frontline Coffee was set up by firefighters Matt Broxton and Tom Taylor in 2018 and took off during last year’s national lockdowns. Their mission is to raise money for frontline charities and so far have raised over £20,000 for charities that support the people of our emergency and health services. As part of Air Ambulance Week, they have announced their support for Air Ambulances UK with their latest product the ‘Lift off’ blend. This is a medium roast coffee with a classic Italian espresso taste offering an after taste of chocolate. Air Ambulances UK champions, represents, and supports the lifesaving work of the UK’s air ambulance charities, enabling them to save even more lives every day. When the public purchase Frontline Coffee’s ‘Lift Off’ blend, a minimum of £1.50 per 250g bag is donated. Air ambulance charities are collectively dispatched to over 80 lifesaving missions each day across the UK; each mission is funded almost entirely by donations. Though air ambulances are part of the regional 999 response service and work closely with NHS hospitals, each of the 21 air ambulances in the UK are charities. By purchasing Frontline Coffee’s Lift Off blend, customers will be helping air ambulance charities save even more lives. Emma Carter, Head of Fundraising and Sustainability for Air Ambulances UK said “We are very excited for Frontline Coffee to launch Lift Off coffee in support of Air Ambulances UK. It is well known that air ambulances crews across the country are fuelled by coffee, so it is great to be able to work with Frontline Coffee to develop a coffee in support of the UK’s air ambulance charities.” Matt Broxton, Founder of Frontline Coffee says “We are delighted to announce our partnership with Air Ambulances UK by adding ‘Lift Off’ to our charity coffee range. Supporting air ambulance charities across the UK is so important as they rely almost entirely on donations. Money raised from the sale of this coffee is going to really help with the life-saving work carried out by these amazing teams every day.” To purchase ‘Lift Off’ coffee and support the UK’s Air Ambulance charities including ourselves, visit the Frontline Coffee website.