To save and enhance lives through the funding and provision of an air ambulance service, with an air and road-delivered critical care capability.


To provide the maximum patient benefit by delivering the most effective, clinically excellent and financially secure air ambulance service in the South West Region.

Core Values

  • Teamwork: Aircrew, business partners, staff, trustees, volunteers and the community – one team
  • Respect: We treat everyone with the highest degree of dignity, equality and trust.
  • Accountability: We take responsibility for our performance in all of our decisions and actions.
  • Integrity: We demonstrate honesty and fairness in every action that we take.
  • Innovation: We anticipate change and capitalize on the many opportunities that arise.

These values will be at the heart of every Charity decision and action.