Mission

To save and enhance lives through the funding and provision of an air ambulance service, with an air and road-delivered critical care capability.

Vision

To provide the maximum patient benefit by delivering the most effective, clinically excellent and financially secure air ambulance service in the South West Region.

Core Values

• Teamwork: Aircrew, business partners, employees, trustees, volunteers and the community – one team
• Respect: We treat everyone with the highest degree of dignity, equality and trust.
• Accountability: We take responsibility for our performance in all of our decisions and actions.
• Integrity: We demonstrate honesty and fairness in every action that we take.
• Innovation: We anticipate change and capitalize on the many opportunities that arise.

These values will be at the heart of every Charity decision and action.