Mission, Vision & Values


To provide the maximum patient benefit by delivering the most effective, clinically excellent and financially secure air ambulance service in the South West Region



To save and enhances lives through the funding and provision of a Helicopter Emergency Medical Service.



•       Teamwork Aircrew, business partners, staff, trustees, volunteers, and the community – one team

•       Respect We treat everyone with the highest degree of dignity, equality and trust.

•       Accountability We take responsibility for our performance in all of our decisions and actions.

•       Integrity We demonstrate honesty and fairness in every action that we take.

•       Innovation We anticipate change and capitalize on the many opportunities that arise.

 These values will be at the heart of every Charity decision and action.